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ESLAM GHAZY
PORTFOLIO
Product Design
Introduction
“The problem with all students is that they inevitably stop somewhere. They hear an idea and they hold on to it until it becomes dead; they want to flatter themselves that they know the truth. But true Zen never stops, never congeals into such truths. That is why everyone must constantly be pushed into the abyss, starting over and feeling their utter worthlessness as a student. Without suffering and doubts, the mind will come to rest on clichés and stay there, until the spirit dies as well. Not even enlightenment is enough. You must continually start over and challenge yourself.” - Robert Greene, Mastery
Mindset
Shoshin (初心) is a word from Zen Buddhism meaning "Beginner's Mind" It refers to having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner would.
"In the beginner’s mind there are many possibilities, but in the expert’s there are few."- Shunryo Suzuki, Zen Master
"The beginner's mind is full of possibilities, while the expert's mind is full of limitations." - George Leonard
"Your time here is limited, so don’t waste it living someone else’s life. Don’t let the noise of other’s opinions drown out your own inner voice. Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. Stay Hungry. Stay Foolish." - Steve Jobs
Mastery
"You stumble around like a fool when you try to do something new. If you're not willing to be a fool you can't be a master" - Dr Jordan B. Peterson
"Rules are there for a reason. You are only allowed to break them if you are a master. If you’re not a master, don’t confuse your ignorance with creativity or style." - Dr Jordan B. Peterson
“Some 2,600 years ago the ancient Greek poet Pindar wrote, “Become who you are by learning who you are.” What he meant is the following: You are born with a particular makeup and tendencies that mark you as a piece of fate. It is who you are to the core. Some people never become who they are; they stop trusting in themselves; they conform to the tastes of others, and they end up wearing a mask that hides their true nature. If you allow yourself to learn who you really are by paying attention to that voice and force within you, then you can become what you were fated to become—an individual, a Master.” - Robert Greene, Mastery
Creativity
“We are all in search of feeling more connected to reality—to other people, the times we live in, the natural world, our character, and our own uniqueness. Our culture increasingly tends to separate us from these realities in various ways. We indulge in drugs or alcohol or engage in dangerous sports or risky behavior, just to wake ourselves up from the sleep of our daily existence and feel a heightened sense of connection to reality. In the end, however, the most satisfying and powerful way to feel this connection is through creative activity. Engaged in the creative process we feel more alive than ever, because we are making something and not merely consuming, Masters of the small reality we create. In doing this work, we are in fact creating ourselves.” - Robert Greene, Mastery
Mindfulness
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Intention to cultivate awareness
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Attention to what is occurring in the present moment
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An attitude that is non-judgmental, curious, and kind
Being present is essential for accessing the flow state, a state of optimal consciousness where one is fully immersed and performs at their best.
The present offers infinite possibilities, and no amount of knowledge or planning can surpass the power of simply taking action. This is why the slogan "Just Do It" is so powerful and enduring.
THUAS - IDE - 2020-2024
Industrial Design Engineering
Each semester, we kick it off with a design brief predefined in cooperation with real-life clients. The goal of the projects is to create a product proposal as detailed and realistic as possible that will be truly close to production-ready by the end of each semester.
“Learning is the only thing the mind never exhausts, never fears, and never regrets." - Leonardo da Vinci
I'm not entirely sure about the validity of this quote but I like it.
Design Agency
General Knowledge
Solidworks, interactive UI/UX design, customer journey, co-creation, context mapping, design politics, design transformation, and business implementation.
The Project (Sustainable Fashion)
The Hague University of Applied Sciences is collaborating in this project with the TMO Fashion Business School and CUBE retail. Students of TMO and The Hague University of Applied Sciences are conducting research and designing innovations, in partnership with the retailers. These innovations are tested in lab environments, on the retailers' shop floors. The outcome will be practical tools that have been tested in real life.
Although consumers indicate that they value sustainable aspects of clothing, the range of sustainable clothing offered by SME multi-brand fashion retailers doesn't sell well. Next Fashion Retail (NFR) has formulated the research question: How can SME multi-brand fashion retailers design their customer journey to increase the sales of (more) sustainable clothing?
https://www.thehagueuniversity.com/research/centre-of-expertise/projectdetails/next-fashion-retail
The Client Next Fashion Retail
Next Fashion Retail is subsidized by the National Agency for Practical Research SIA and is a collaboration between The Hague University of Applied Sciences, TMO Fashion Business School, CUBE retail, retailers and industry partners Modint, Inretail and Euretco. The Hague University of Applied Sciences and TMO Fashion Business School, together with CUBE retail, are the implementing parties. Students from these colleges carry out research and design innovations in co-creation with the retailers. Representatives of more knowledge institutions are also involved in the Advisory Council.
Next Fashion Retail wants to research how services, expertise, the atmosphere and the unique retail experience can influence the buying behaviour for sustainable clothing and what role the SME multi-brand retailer can play in this customer journey. This involves knowledge of consumer needs (1), influencing behaviour (2) and the test results of different retail approaches (3) to persuade consumers to make a (more) sustainable purchase.
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Smart Objects
General Knowledge
Programming & electronics, system thinking, electronic prototyping, UX/UI design, user experience & interaction design.
The Project (Hollandse luchten)
'Hollandse Luchten' (Dutch Skies) is a citizens' science project where citizens measure air quality in their environment in the Province of North Holland. The importance of a healthy living environment is becoming increasingly evident. The realization that air quality plays an important role in this is therefore rapidly growing. https://hollandseluchten.waag.org/
While the data collected by the sensors is available on the platform of Hollandse Luchten, we face the challenge of truly engaging citizens in this stage. We are interested in creative and innovative ways to communicate and visualize the data that is collected by the sensors. This can be in any form, from data visualizations or creative communication strategies to interactive objects or experiences
The Client Waag Society
Waag is a Future Lab for technology and society.
Technology is not neutral. Waag reinforces critical reflection on technology, develops technological and social design skills, and encourages social innovation. https://waag.org/en/
Waag works in a trans-disciplinary team of designers, artists and scientists, utilising public research methods in the realms of technology and society. This is how Waag empowers as many people as possible to design an open, honest and inclusive future.
Product Engineering
The Client Etricity
General Knowledge
Mechanical movements, technical testing, design brief, diverging, converging, sketches, constructing drawings, low fi prototype, 3D CAD modelling, statics, mechanics, modelling, improving construction, production techniques for metals and plastics, production organization, preparation & assembly.
The Project (Windshield Wiper)
Due to the unique shape of the vehicle, windshield wipers cannot be applied in their current standard form. There is limited space to house the motor of the windshield wipers.
The direct assignment of the client is to design a wiper mechanism. The wiper blade & motor are already existing parts which should not be our main point of attention. The mechanism for the wiper(s), the location of the wiper(s), the orientation of the wiper(s) and the location of the motor of the wiper(s) are what we need to consider.
The client for this project is Etricity, www.etricity.nl. Etricity has designed a 3-wheel electric vehicle meant for everyday transportation as well as for fun. It is called the Etrike. The target group consists of people who want to drive an environmentally friendly vehicle as well as people who are motorcycle riders looking for a vehicle that gives the sensation of riding a motorcycle but has the advantages of a car.
Windshield Wiper Mechanism Design Process
#Problem
Approach 1
One arm mechanism
The arm is blocking the view of the windshield right in the centre during operation and while at rest.
The blade is attached to the arm and inherits the same rotation around the arm pivot point “the motor at the bottom of the windshield”
#Solution
Breaking down the system by drawing the trajectories path of the movement has opened our eyes to new possibilities since the wiper arm is one object, the shape doesn’t have to be a straight line as long as there is enough space for the tension spring to be placed at the bottom part of the arm to add the pressure to the whole mechanism to the windshield screen. So accordingly, I adjusted the shape to move away from the driver's view at rest.
Drafts
Converting rotary motion into linear motion
Approach 2
One arm mechanism with the motor on top
#Problem
Rotating the blade around the pivot in which its attached to the arm give us limited area coverage and can’t be controlled without introducing more rods into the mechanism.
The first approach opened a window to a new approach after noticing that the coverage area of the one arm mechanism can be flipped to cover alot more area with minimum obstruction at an idle position.
#Solution Approach 3
Introducing a second arm.
Vertical Arm Shift:
Positioning the second arm at a slightly different position vertically produced a distorted and undesirable area of coverage.
#Problem
The motor is not desirable or feasible on top of the windshield and the area coverage of the wiper blade is not enough.
Horizontal Arm Shift:
As long as the two arms rotate at the same speed in the same direction, the second arm can be positioned at any distance on the X-axis within the diameter of the first arm's circle of motion.
This great function gives us room to adjust the length according to other factors like desirability and viability since the feasibility will remain intact.
New Coverage area
Extended Coverage area
Concept
“Engineering is the art of modelling materials we do not wholly understand, into shapes we cannot precisely analyse so as to withstand forces we cannot properly assess, in such a way that the public has no reason to suspect the extent of our ignorance” - Dr. A.R. Dykes
General Knowledge
Basics of being an open innovator, user research, team dynamics & cultural diversity, design methodologies, product sketching, construction, manufacturing and materials, rapid prototyping, business & strategy, and personal branding.
The Project (Office furniture)
The design project will be in cooperation with Ahrend and will focus on the changing behavior of the “office worker”. Due to the Covid19 pandemic, a new distribution of work at home, on the road and in the office is in place. This is an opportunity for Ahrend to release a new line of products.
The Client Ahrend
The client for this project is Ahrend, www.ahrend.com, Royal Ahrend is a global company, present in more than 25 countries and is always talking to different clients, users and societies. Ahrend continuously collaborates to create functional, sustainable solutions.
Basics of Industrial design engineering
Iterative Design Process
"If I have seen further than others, it is by standing upon the shoulders of giants." Sir Isaac Newton.
THUAS - THPC - 2019-2020
International Foundation One Year programme in Design and Technology
Back to School 2019
I knew that going back to school wasn't going to be a walk in the park so I was excited to join THPC foundation year in which I studied Math for Engineering, Physics, English & Academic skills. It also enabled me to adjust smoothly to the new academic and living environment.
By the end of the 3rd term, we had a physics project that focuses on classical mechanics. Since this area of physics applies to all macroscopic objects, its understanding is especially fundamental to the branch of engineering. In this project, we were assigned to apply the theoretical knowledge of physics to the design and build of a catapult.
Throwback 2017
In the summer of 2017, I completed a summer course hosted in the 3D Lab of TU Berlin, which offers an introduction to working with professional 3D printing technologies such as laser sintering with polyamide and powder printing with mineral powder (modified gypsum).
The course provided an introduction to manufacturing 3D printed objects with the laser sintering system and the powder printer of the 3D Lab, data generation and data preparation for it and bassic knowledge of the use of two professional 3D printing technologies, structured light scanners and related software.
THPC - Physics Project
2019-2020
The Project (Trebuchet Catapult)
Design and build a mangonel type catapult that is able to launch a Malteser as far as possible. Present your prototype and perform a launch during the presentation.
The design should be a DIY functioning catapult with maximum dimensions of 30cm x 30cm x 30cm. The launch has to be repeatable, in other words, the structure should not collapse after a one-time use.
CAD
Concept
Preparing CAD file for 3D printing using Simplify3D
3D printing
Post Processing
“The noblest pleasure is the joy of understanding" - Leonardo da Vinci
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